So last night, June 13, was an AMAZING achievement for the ethical and sustainable fashion movement. Out of 1500 applicants worldwide, 45 finalists, 8 winners were chosen for awards in various categories. Gunas New York, was one of them and won the Best Retail Handbag Award from Macy’s for independent designers for 2018. This is the first time that Macy’s stepped in as a sponsor for this Handbag specific award night hosted by Handbag101, chaired by Emily Blumenthal or the Handbag designer fairy godmother as she is to so many of us in the heart of New York City.

Finalists flew in from all over the world; Nigeria, Italy, India, China, Korea, Canada. The categories included The Global Brands Group– Student Made handbag, The Bernina Best Handmade Bag, The Basic Adhesive Best Green handbag, The Conscious Magazine– Most Socially Responsible Handbag, The Heritage Bag- Inspired by GUESS, The Pure & Natural Yoga Bag Inspired by TAJA Coconut, The Aimee Kestenberg Signature Satchel, The Best Retail Bag by MACYS, The Accessories Magazine Audience Fan Favorite and lastly the UBM Best Handbag in Overall Style & Design.


Sugandh G. Agrawal the founder of Gunas New York collected the award on behalf of the Brand. (Featured below with her proud and supportive husband, Abhishek) The bag submitted for the awards was our all new Livia Satchel + Backpack convertible in an eye catching red hue to match with Macy’s own logo. It was truly an amazing night! Independent designers are such an influential part of the Handbag world. We are the best market research and inspiration pool the bigger brands feed off of. And some of us go on to working for the big brands or carrying our own forward.



The organization also celebrated GUNAS New York’s highlights over the past 3 years after winning the Klean Kanteen Best Green handbag Designer award in 2015 in their “Where are they Now” segment. Below is the video that was broadcasted in front of nearly 400 members of the audience.

We are so honored and humbled by this amazing victory!  As a part of the incentive for winning, we got into the highly sort after Macy’s Business workshop where they handpick 10 designers each year to introduce their brand directly to the Senior staff members at Macy’s. We can’t wait to see what the future holds for us and for the sustainable fashion movement.